Punchcut: Through the Years
My final internship project for Punchcut, was an animated manifesto video about the agency and how they have evolved and adapted to shifts in the tech industry over the years.
Role
Motion Designer
Timeline
Summer 2023
Team
Solo Designer
Tools
Figma
Illustrator
After Effects
Premiere Pro
Context
Promotional content for agencies are often one of the following:
People priority
Focused on the company culture, typically by highlighting team members.
Project priority
Focused on showcasing their previous projects, clients and experiences.
Purpose priority
Focused on showcasing the company purpose and core brand values.
Setup
Punchcut had recently celebrated its 20th anniversary in 2022, so I wanted to showcase the company's longevity in the design space and capability to adapt to rapid changes in the tech industry.
Final
Styleframes
// INTERNSHIP STORY BEGINS HERE
Intro
Besides this video, I did other stuff!
IXD Community Meeting
Hide n' Seek Game made using Figma prototyping tools.
Feedback
Finally, I got some kudos after our Amazon client project!
Retrospective
Know when something is "good enough
Client meetings can come quick and the turnaround for prototypes are less than a week. I once tried again and again to fix and polishing one aspect; leaving a huge rush to finish it in time.
Users like exploring expansive prototypes
Users during research sessions appreciated being able to explore prototypes in an open-world form, as opposed to a predefined route determined by us.
Scope out company resources
With permission, I was able to access Punchcut's extensive documentation regarding design process, previous case studies, best practices, etc. As a student, this was invaluable information.
Animate in layering phases
My internship project had a lot of moving parts, so my mentor (Shoutout to Bella!) told me to start with the main transitions, then slowly block out the primary motion, and then work on subtle secondary motion after.